How One Product Made Him $40M | Ezra Firestone

✅ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → http://www.foundr.com/startdollartrial ✅ Prefer 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? https://foundr.com/pages/coaching-start-application → Already selling and want to scale? https://foundr.com/pages/coaching-growth-application ___________________________________________________________ SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend using the code FOUNDR50. Start here → https://your.omnisend.com/foundr ___________________________________________________________ Ezra Firestone’s businesses generated $70M in revenue last year, but he says he’s just “some guy.” He started his first ecommerce store in 2006, selling Marge Simpson wigs. Despite being a high school dropout with no experience or education, he was determined to make his business work. Two decades later, he’s invested and co-founded five successful businesses, including Smart Marketer, an ecom education platform that provides that helps entrepreneurs run stores that generate over $20 million in yearly revenue. In this episode, Firestone leans on his decades of experience to outline the fundamentals of a revenue-generating ecom business. In this episode, you’ll learn: - Why you don’t have to be “book smart” to be successful - Firestone’s step-by-step sales funnel - Why you need a basket-building product at the beginning - The benefit of a merchandising strategy - The three core aspects of business - What conversion-based commerce means - A TikTok Shop secret - How he almost went broke selling 8,000 Marge Simpson wigs - Why having fun helps you win in business - And much more ecom strategies and advice… ___________________________________________________________ 👉 Follow Foundr on your favorite platform: - YouTube: http://bit.ly/2uyvzdt - Website: http://www.foundr.com - Instagram: https://www.instagram.com/foundr/ - Facebook: http://www.facebook.com/foundr - Twitter: http://www.twitter.com/foundr - LinkedIn: https://www.linkedin.com/company/foundr/ - Podcast: http://www.foundr.com/podcast - FREE Magazine subscription 👉 http://www.foundr.com/freemagaccess