She spent three years teaching before she sold a single product
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Episode description
She spent three years teaching before she sold a single product. Jane Wurwand started sweeping hair in a salon at 13. She arrived in Los Angeles with one suitcase and a rolled-up beauty school diploma, and she and her husband Raymond spent three years teaching skin therapists before they sold a single product. She tells Elizabeth Gore why the chemist who held their formulas hostage turned out to be a favour, how they chose which company could buy Dermalogica by watching who turned up alone with a brown bag lunch, and why she still renews her aesthetician licence every year. Featuring Jane Wurwand, Founder and Chief Visionary, Dermalogica Evan White, Manager, H&R Block Presented by Block Advisors, built by H&R Block. Timestamps 0:00 Tax break: the SBA just suspended 870,000 pandemic borrowers 2:00 Meet Jane Wurwand, founder of Dermalogica 3:01 The company began as a teaching business, not a product 4:21 One suitcase, one diploma, and no job 5:00 They named the International Dermal Institute in the car 5:43 Her students asked what product to use, and there was no American answer 6:22 The chemist wanted a car and would not wait to be paid 7:11 A diner in Wilmington, a cashier's check, and a manila envelope 8:28 What to do when the money walks out the door 10:14 Never do creative by committee 11:20 An industry built on touching people, in a pandemic 12:20 They lost 600 accounts in three months 13:00 Why people stopped wearing makeup and started buying skincare 14:00 What humans reach for when they are frightened 16:26 Deciding to hand over the baton 17:30 Five companies running against each other, and one rule 19:00 The CEO who flew commercial and took an Uber 20:16 He asked about the nonprofit and the educators before the numbers 21:25 The dirty unicorn: they let Taiwan change the brand 23:04 The artifact: the licence she still renews every year 24:41 Her small business shout-out in Pasadena 26:23 Tax break:…