The Gadget That’s Better in Crowds Than Your Phone + Ring’s Founder Before Amazon Bought It | E2349

This Week In Startups is made possible by: Plaud: https://Plaud.ai/twist Northwest Registered Agent: https://www.northwestregisteredagent.com/twistdomain NetSuite: https://netsuite.ai/twist The Conservation Fund: https://conservationfund.org. Today’s show: At packed concerts, festivals, and stadiums, your phone gets WORSE with every person who shows up. Totem gets better. Carter Fowler of Totem joins Alex to explain how his screen-free compass points you straight to your friends without relying on cell towers. Find out why Carter says Apple will never ship this in an iPhone, and why kids, ski patrols, and blind users have become some of his most loyal fans. PLUS, Lon and Alex dig into the archives for Jason's 2017 CES interview with Ring founder Jamie Siminoff, a year before Amazon bought the company. Jamie explains how a doorbell he couldn't hear in his garage became Ring, and why a strong mission is "cheating" when it comes to keeping a team focused. Then he tells Jason he wants to take Ring public, not sell it. Ironic because about a year later, Amazon bought it. And get ready for some hot takes on neighborhood license-plate cameras, years before the anti-Flock backlash. Guests: Carter Fowler on X: https://x.com/Carter_S_Fowler Totem: https://totemlabs.com Jamie Siminoff on X: https://x.com/JamieSiminoff Ring: https://ring.com Relevant Links: Totem Compass, the offline friend-finding compass → https://totemlabs.com Totem closes its $1.3M pre-seed round (Business Wire) → https://www.businesswire.com/news/home/20250212385814/en/Totem-Closes-1.3M-in-Pre-Seed-Funding-to-Scale-Operations-for-Explosive-Demand Totem's community crowdfunding round → https://wefunder.com/totemlabs Totem's record Lost Lands deployment last year (Business Wire) → https://www.businesswire.com/news/home/20251009622355/en The Innovator's Dilemma by Clayton Christensen, mentioned by Alex → https://www.amazon.com/dp/1633691780 Original TWiST Interview with Jamie from 2017 — https://www.youtube.com/watch?v=puP_D3k7vVI Amazon officially closes its Ring acquisition in 2018 (TechCrunch) → https://techcrunch.com/2018/04/12/amazon-officially-owns-ring-so-lets-talk-product-integration/ Ring calls off its Flock Safety partnership after the Super Bowl ad backlash (Engadget) → https://engadget.com/home/ring-calls-off-partnership-with-police-surveillance-provider-flock-safety-031717605.html Flock Safety plans to cut about 18% of its staff (Reuters via The Star) → https://www.thestar.com.my/tech/tech-news/2026/10/09/exclusive-ai-surveillance-startup-flock-safety-to-cut-several-hundred-jobs-amid-backlash-sources-say Timestamps: 0:00 Totem, an offline compass for finding friends at festivals 0:31 Plaud: If your work depends on conversations - interviews, meetings, calls - you need a Plaud NotePin S. You…