Why You’re Failing at Sales (And How to Fix Your Pricing)
Episode details
Episode description
🚨 This is Part 5 of the full FOMO masterclass. Check out the previous videos below: Part 1: https://youtu.be./FFPaVFBEIhI Part 2: https://youtu.be/WrehiIId62U Part 3: https://youtu.be/fkcW4VqJqbw Part 4: https://youtu.be/dfGLi801UV8 You don't need lower prices to win more clients. You need the confidence to charge like the expert you are, and the nerve to say the number first. In Part 5 of this FOMO Masterclass, @ChrisDo takes unscripted pricing questions from creatives and business owners, then pulls them into live sales-call role-plays to show what confident pricing actually sounds like in the moment. Along the way, he breaks down why it's not your job to make your price affordable, why raising your rates should filter out some buyers, and how discounting trains clients to undervalue your work. You'll learn how to use price anchoring, the reverse sale, and the full value ladder, how to test a price point before committing to it, and how to uncover a client's real budget without turning the conversation into a hard sell. In this episode: ● You worry your prices are too high for your market. ● You've raised your rates and panicked when a client hesitated. ● You feel awkward bringing up money on a sales call. ● You rely on discounts to drive sales. ● You're just starting out and unsure what to charge. ● You don't know how to get a client to share their budget. Timestamps: 00:00 Are Your Prices Too High? 03:38 Luxury Brand Pricing Strategy 11:14 Why You Should Stop Discounting 20:36 How To Price As A Beginner 23:58 What Is Price Anchoring? 29:48 How to Filter Out Bad Clients 39:42 When to Tell Clients Your Price 42:22 Freelance vs. Agency Pricing 43:41 How to Find a Client's Real Budget Connect: https://www.instagram.com/thechrisdo Become a channel member for exclusive workshops, behind-the-scenes content, and member-only livestreams: https://www.youtube.com/@thefutur/join Ready to build a more profitable creative business? Join The Futur Pro: https://thefutur.com/pro We love getting your letters. The Futur c/o Chris Do 556 S.…