Brand Strategy For Designers: How to Get Started (Part 1)

Are you a designer looking to take your career to new heights? Join us as we dive into the transformative world of brand strategy with industry expert Chris Do. Brand Strategy for Designers (Part 1) offers a deep dive into the transition from graphic design to the impactful world of brand strategy. In this engaging talk, Chris shares invaluable insights that will revolutionize the way designers approach branding. 🙏 Special thanks to our sponsor Teachable, the leading platform for creators to build and grow online businesses. Get 3 months of their Pro Plan for just $99 with code "thefutur99". Start your journey towards mastering brand strategy today: https://teachable.com/thefutur. 🌟 What You'll Learn: 🧠 Discover why brands are more than just logos & how they're built in the hearts/minds of people. 🚀 Learn the crucial role of brand strategy in shaping customer perceptions and experiences. 🎨 Understand the importance of impression management and its impact on brand perception. 🔓 Unlock the secrets of successful branding & how designers can play a pivotal role in the process. ✏️ In This Episode: 00:00 - Intro 01:30 - Lessons from Ferro Concrete 04:44 - Delving into User Experience 05:32 - Designing w/ User Experience in Mind 08:06 - Exploring Chris's Brand Strategy for Tangoe 09:50 - Don't Be Afraid to Ask Questions 11:00 - Define Your Ideal Target Audience 12:21 - The Power Behind Customer Insight 13:29 - The Art of Effective Copywriting 14:28 - Superficial vs. Super Fiscal 15:45 - The Value of Active Listening 17:12 - A Brand Is a... 19:41 - "Brand" vs. "Branding" 23:50 - Ford’s Fake Branding 25:36 - What is Impression Management? 30:05 - Teachable Discount! 🤑 30:23 - Outro Don't miss out on this opportunity to unlock the secrets of successful brand strategy and take your design career to the next level. Turn on notifications and subscribe for more expert insights! 🔔 #brandidentity #brandstrategy #graphicdesign #brandstrategist 🔎 Get access to resources for FREE here: https://www.thefutur.com/learn 🚀 Futur…