Dealing With Tough Clients Who Tell You What To Do— Role Play ep. 11

How do you deal with tough clients who want to tell you what to do and how to do it? How can you stop them from running all over you? How to sell strategy to a client that just wants a logo? How to convert the unconvertable? How to move past order taking? In this episode, Chris shows Melinda how to talk to clients that want nothing do with strategy. Learn about how to embrace their emotions and concerns then pivot to logic. 1:43 One that is, uh, one that you’re not gonna have to sit there and question whether or not this was the right decision or not. Because, truth be told, design can be fairly subjective. Often times clients will come to us and say, “I need a website, I need this.” And once we understand who their customers are, we realize the focus shouldn’t be on that, it should be on the design of the menu, or to design a better customer experience, and that the money is better spent elsewhere. Most of the clients that come to us through our process realize that there’s a deeper motivation as to why they’re doing this. And what they do is self diagnose and prescribe a solution. Now in the real world, if we went to the doctor and did that, they would look at us like we’re crazy. “And, just give me some penicillin. I have a headache.” Well, the solution may not be connected to the problem. And that’s why we do what we do. 3:16 Melinda, I’m gonna be honest and really frank with you. Probably even to enter into a conversation with me about doing logos and what I do, we’re gonna be north of 20 to 30 thousand dollars easily. From what you described to me, you could probably just hire some young graduate, or maybe go onto one of these sites that broker design services, give them a sketch, and then have them…