When Clients Change Their Mind – Building A Brand Ep. 7

How do you deal with client feedback? What happens when a client gives you notes on your logo? What happens when a client changes direction last minute? How do you design a logo for a company? What is the logo design process? Want more? https://www.buildingabrandshow.com/ Binge-watch the whole series: http://bit.ly/BuildingABrandShow A logo helps identify a brand in the simplest way possible. It can convey emotion, reputation, and a plethora of other feelings about a brand. When done right. In this episode, Creative Directors Matthew Encina and Ben Burns face a huge dilemma - With only one round of revisions left, Josh Hamilton, owner of Hamilton Family Brewery, has expressed that he's not in favor of the current direction of the logo. Ben and Matthew only have one more chance to get it right, and design something that makes the client happy, as well as identifies the brewery. 🎬 Episode breakdown: 00:45 - Previously On 01:32 - Matthew and Ben comment on Josh's feedback 02:27 - Ben and Matthew meet with Josh to try to gain insight 03:43 - Matthew weighs the value of hidden meaning in logo's 04:43 - Ben talks about time and budget constraints 05:22 - Crysten and Josh explain their concerns 06:42 - Pressure produces Diamonds 07:22 - Ben talks about not wanting to use an illustration 08:07 - Matthew tries to figure out how to perfect Josh's directions 10:16 - "I think my concerns would still eat at me" 11:02 - Ben and Matthew discuss how to move forward 11:59 - Matthew and Ben struggle to find their way 12:19 - Min's explorations 14:30 - Ben brings an idea to the table 15:53 - Working with Min to refine the new logo design 17:38 - Ben and Matthew discuss presenting the new logo to Josh 17:56 - Final logo presentation 23:18 - After thoughts on the presentation 24:42 - On our next episode – ✍️ Want to learn our logo design process? Take our course: http://bit.ly/FuturLogo…