Making the Perfect Beer Commercial – Building A Brand, Ep 10

What is a brand video? What does the video production process look like behind the scenes? How do you create a commercial for a company? How do you tell a good story in a video? Why is music so vital to any great video? What is the link between music and emotion? Check out Epidemic for quality royalty-free music here: 🎧 http://bit.ly/thefutur-epidemic Use discount code “thefutur” for $150 off the Business Subscription OR Get a 30 day free trial of the Creator Subscription More than ever, video is becoming one of the biggest parts of our daily lives. It educates and entertains us. So creating a brand video to live on a client's website is a must. You need them to tell their story, and when they do, you'll need just the right imagery and music to evoke the kinds of emotions in the viewer that will help them connect with the brand. On this episode of Building A Brand, the team at Blind will be putting together a brand video for Hamilton Family Brewery's website. They'll travel back out to the brewery to shoot interviews and b-roll, shoot beauty shots of the cans and beer back in Santa Monica, and then finish everything off with the cherry on top - Finding just the right music track. 🎬 Episode breakdown: 00:36 - Previously On 00:57 - On This episode 01:34 - Ben and Matthew explain the purpose of the Brand Video 02:24 - What is the video production process? Pre-production, Production, Post-Production 03:23 - Creative Brief for the Brand Video 04:46 - The morning of the shoot 05:37 - The team arrives at Hamilton and sets up for the shoot 06:36 - The challenge of capturing great sound 07:52 - Cinematic lighting 08:49 - Little problems pop up along the way 09:51 - Leaning into the strengths of your interview subjects 10:25 - The interviews begin 11:06 - Capturing essential B-Roll 11:16 - Shooting the beer 13:56 - Why is…