Logo Design Process with a Client – Building A Brand, Ep 6

What is logo design? How do you design a logo for your company? What is the logo design process? How do you present your logos to clients? A Logo helps identify a brand in the simplest way possible. It can convey emotion, reputation, and a plethora of other feelings about a brand. When done right. In this episode, Creative Directors Matthew Encina and Ben Burns will work with designers at Blind– Emily and Min, to create logo explorations for Hamilton based on the visual direction the client has chosen. A new designer, Emanuele Ricci, will join the group and work on a hand-lettered logo to try and match the craftsman aesthetic Josh and Crysten have expressed a fondness to. 🎬 Episode breakdown: 00:51 - Previously On 01:21 - The Designers get their assignments 01:38 - Refining the final Stylescape 02:00 - What is the Logo Design process? 02:48 - Emanuele Ricci's background 03:27 - Emily presents her first round designs 05:10 - Min presents her first round designs 05:34 - Why have a simple, easily identifiable mark in the logo? 07:07 - Emanuele presents his first round designs 10:57 - Matthew and Ben decide to focus on the hand drawn logo 11:30 - Ben and Matthew give feedback on Emanuele's work 13:05 - Ben and Matthew present the first round logo's 13:41 - Breakdown of the 4 logo's being presented 15:00 - Josh and Crysten give feedback 17:18 - The group talks about colors 18:55 - Matthew works with Emanuele to revise the horseshoe logo 20:22 - Ben sends off the revisions to Hamilton 21:06 - Josh replies back with an unexpected curveball 24:08 - On our next episode – ✍️ Want to learn our logo design process? Take our course: http://bit.ly/FuturLogo 👉 Need high-quality mockups for your next branding project? Find them through our Creative Market Affiliate link: https://goo.gl/g4jlTE 👉 Learn how to pitch your ideas to clients. Get The Pitch Kit: http://bit.ly/ThePitchKit 🗣 Want to learn how to…