🔴 Why Redesign the Dropbox Logo? Design Master Brian Collins Explains

The Dropbox logo sucks! It doesn't look like a box anymore. Why did they redesign the Dropbox logo? Who designed the Dropbox logo and why did they change it? The internet was a little crazy when Dropbox decided to update and refresh their brand. They called upon design veterans Brian Collins and his team to help them grow their business beyond "storage". In this livestream, Brian explains the creative brief, the strategy and rollout of the new Dropbox logo, and why he embraces the "backlash" and criticism as did his client. You've seen the work of Collins. Want to talk to the founder Brian Collins? Got an opinion on one of these iconic brands? Love them? Hate them? Get it off your chest. Register for Brian's talk on DESIGNING A NEW FUTURE FOR YOUR BRAND at Adobe Max in October. https://www.adobe-max.com/connect/sessionDetail.ww?SESSION_ID=7755&tclass=popup 30:15 How do you see technology impacting design? T @wearecollins I thisiscollins www.wearecollins.com — Join the Pro Group: http://bit.ly/2Lk5zJs Learn More About our Upcoming Business Bootcamp: http://bit.ly/2LcC0cP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/uKcJ3N BOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklist Essential Design Books: https://bit.ly/futur-design-books Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: http://share.epidemicsound.com/thefutur Artlist: http://bit.ly/2uWdna7 Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL Artlist: https://goo.gl/aN8idZ — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/t... — Host– Chris Do Cinematography– Aaron Szekely, Mark Contreras, Erica…