Content Marketing is Changing – This is Where it is Heading in 2023

Content Marketing is Changing - This is Where it is Heading in 2023 | Content marketing will keep being one of the strongest marketing channels in 2021. But it's going to be quite different from what you're seeing right now. Why? Because there's just a lot of blogs, there's over a billion blogs. So doing these old tactics won't work in 2023 anymore. Today I'm going to break down how content marketing is changing and this is where it's heading in 2023. RESOURCES & LINKS: ____________________________________________ Alexa - alexa.com Google Home - googlehome.com Quora - quora.com Ubersuggest - ubersuggest.org ____________________________________________ The first thing I want you to do is to optimize your site using structured markup. That way you have a better chance of getting those rich snippets and that will help you with voice search because in 2021 over 50% of the searches according to Comscore will be voice-related. These devices like Alexa and Google Home are just getting more popular. Whether you like them or not, more people are using them. You also want to use the header hierarchy to help Google crawl and decipher the important data and pages and content on your site. Now another interesting point, and this is from Search Engine Land, roughly 50% of the searches result in no click. The next thing you need to do is make EAT a priority. EAT is all about expertise, authority and trust. Google had a Medic Update a while ago. And what this Medic Update did was, they're like, "Hey, if you're Neil Patel, a marketing expert "and you blog about medical advice and surgeries "and what people should do to cure their health problems, that's not good." Next, you'll see an increased personalization for audiences. Look, there's content on everything. Heck, even on the Neil Patel blog I have content on everything out there, from e-commerce to paid ads to analytics. There's so many areas that it doesn't interest everyone. You're going to see…