100+ Years of Marketing Advice in 26 Minutes

*Kipp & Kieran's 6 marketing lessons (that actually matter):* https://clickhubspot.com/x99g AI made all marketing look, feel, and sound the same. The fix isn't another AI tool. It's six classic marketing books, some of them written 100 years ago, that teach the things AI can't copy: originality, persuasion, and real human psychology. Kipp Bodnar and Kieran Flanagan each bring the books that shaped how they market, pull out the single lesson from each one that matters most right now, and show how to use it. 📚 THE READING LIST: 1. Direct Mail Copy That Sells, Herschell Gordon Lewis 2. The Art of Scientific Investigation, W.I.B. Beveridge 3. Reality in Advertising, Rosser Reeves 4. Tribes, Seth Godin 5. How to Win Friends and Influence People, Dale Carnegie 6. Obvious Adams, Robert R. Updegraff Bonus mention: Scientific Advertising, Claude Hopkins 📌 WHAT WE COVER: → Why AI is commoditizing marketing → Getting off the marketing hamster wheel of tactical tutorials → Verisimilitude: why copy has to feel true, not just be true → How framing the truth saved a bankrupt business → The case for using no AI at all in content → Where original ideas really come from → How Liquid Death splices ideas from other industries → A simple exercise to find your next original idea → Big audience vs. the right audience → "Melts in your mouth, not in your hands": the greatest slogan ever → Why the enemy is the middle, not the opposite → Selling the person your customer wants to become → The "does it explode?" test for every idea → The oldest ad ever found: a Pompeii wine bar 🎙️ Hosts: Kipp Bodnar, Kieran Flanagan ⏱️ CHAPTERS: 00:00 - AI is making all marketing sound the same 00:40 - Get off the marketing hamster wheel 02:30 - Book 1: Direct Mail Copy That Sells (the magic word) 05:40 - How framing the truth saved a bankrupt business 06:40 - Kieran's case for using zero AI 07:50…