Retail Media Roundtable – The Next Frontier: Monetising Non‑Endemic Demand in Retail Media
Episode details
Episode description
Recorded live at IAB Europe’s Retail Media Impact Summit in Amsterdam, this episode explores the growing opportunity for non-endemic advertising in Retail Media. Marie-Clare Puffett, Senior Director, Industry Development & Marketing at IAB Europe, is joined by Lieke Buisman, Head of Partner Marketing & Retail Media at MediaMarkt Benelux, to discuss why retailers are looking beyond traditional endemic advertisers and what it takes to build successful partnerships that deliver value for brands, retailers and shoppers alike. Drawing on the collaboration between MediaMarkt Saturn and Opel, they explore how retailers can unlock new revenue opportunities while maintaining relevance and a positive customer experience, and what the future holds for non-endemic Retail Media.
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