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Interactive Advertising Bureau Europe

Interactive Advertising Bureau Europe

Sales and marketing 1,850 subscribers

Retail Media Roundtable with Moloco – How AI Is Reshaping Strategy, Measurement & Shopper Experience

03.11.2025 2,489 views
Published: 03.11.2025 Category: Sales and marketing Views: 2,489

Episode details

Episode description

AI is transforming Retail Media, from smarter targeting and real-time optimisation to better shopper experiences. In this episode, Drew Cashmore, Managing Director, Adaptive Retail Group & Chief Strategist, Vantage and Andreas Preuer, Senior Director, Business Development - EMEA at Moloco, explore how AI is reshaping campaign planning, measurement, and automation. They also unpack the challenges, misconceptions, and innovations set to define the next era of Retail Media.

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