Christian Horner: The Secret To Red Bull’s Winning Culture

Red Bull Racing Team Principal Christian Horner tell's his full story 🔥 Christian Horner is the Team Principal and CEO of Oracle Red Bull Racing. He began his motorsport career behind the wheel, working his way up to Formula 3000 before swapping the cockpit for a different driving seat – as the boss of his own team, Arden International. After guiding Arden to three team titles, Horner was brought in to lead the new Red Bull Racing Team following the Austrian drinks company’s decision to enter Formula 1 in 2005. Then the youngest team principal in the sport, Horner brought renowned designer Adrian Newey to the team at the end of Red Bull’s first season and after three further years of growth the emerging team signalled its arrival with a first grand prix win at the 2009 Chinese Grand Prix. Horner led the team to its first Drivers’ and Constructors’ double the following season, (with Sebastian Vettel at the wheel of the RB6), after which he cemented the team’s place in the top echelon of F1 by taking three consecutive title doubles from 2011-2013. He was awarded the Order of the British Empire in 2013 for his services to motorsport. Though the team continued to win races, the arrival of hybrid power in F1 in 2014 marked the end of Red Bull Racing’s first period of dominance. However, Horner once again led the team back to championship glory in 2021, with Max Verstappen winning his first Drivers’ crown and the team’s ninth title. Horner now stands as Formula 1’s longest serving Team Principal. Thanks for watching 🙏🏽 please make sure to like and subscribe to be notified of new eps! 📺 Thank you to our sponsor, Lotus Cars; Youtube: https://www.youtube.com/user/grouplotus​ Insta: https://www.instagram.com/lotuscars Facebook: https://www.facebook.com/LotusCars Timestamps ⏱ 00:10​​​ What is high performance 01:30 Approach to life 20:00 Building a team 26:22 Addressing Red Bull for the first time 34:11 Being an optimist 37:42 Maintaining motivation 46:12 Advice from the inner circle…