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Greg Isenberg

Greg Isenberg

Startups and entrepreneurship 732,000 subscribers

Meta Muse AI Connectors: The App Store for AI?

24.09.2026
Published: 24.09.2026 Category: Startups and entrepreneurship

Episode details

Episode description

In this solo episode, I break down the huge business opportunity because Meta has opened Muse, its personal AI agent, to developers. You can now submit a connector, which lets Muse use your service when someone asks it for help, and I think this could be the app store moment for AI. I explain how a connector works, share four startup ideas you can build on one, and cover how to get customers beyond Meta's directory. I also show how I'd build a first version with a coding agent like Claude Code or Codex, and what I'd test before submitting it to Meta for review. Timestamps 00:00 – Intro 01:35 – The App Store Parallel 04:55 – How a Muse Connector Works 07:29 – Startup Idea 1: Lead Gen for Business Suppliers 09:28 – Startup Idea 2: Home Repair Dispatch 11:07 – Startup Idea 3: Paddle Match and Court Finder 12:47 – Startup Idea 4: Family Dinner Planning 14:10 – How to pick an idea? 14:56 – How People Find Your Connector 15:32 – Growth Idea 1: Partner With Creators 16:17 – Growth Idea 2: Product-Led Sharing 17:46 – Growth Idea 3: Connected Marketplaces and Directory Placement 19:34 – Building the First Version 21:38 – Custom Connectors and Meta Approval 23:56 – Where to Start This Week 25:31 – Closing thoughts Muse Connector Prompt: https://startup-ideas-pod.link/muse-connector-prompt Key Points • Meta has opened Muse to developers, and a connector lets Muse use your service when someone asks it for help. • I look closely at the step in a request where someone needs a business that can deliver and money changes hands. • With a small budget, I'd start with lead generation, because I can show a customer a sample before writing much software. • I plan distribution around channels I can reach, such as creators, product-led sharing, and connected marketplaces. • A coding agent can build the first version, and I still inspect the results and test the awkward requests myself.…

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