The New Social Media Game

I break down why the future of marketing is no longer about followers, polished brand decks, or wasting money on creative that has never been proven to work. Using my own example of publishing 412 pieces of content across 10 platforms and 81 different handles, I explain how we’ve moved from social media to interest media, where relevance is what drives reach. I dive into why brands need to stop guessing, start testing creative at scale, and use organic content as the real measure of what deserves paid support. From LinkedIn and YouTube Shorts to B2B marketing, executive content, and the role of algorithms, this is a sharp wake-up call for marketers, business leaders, and anyone trying to grow in 2026 by being more consumer-centric, more practical, and a lot less trapped by outdated corporate thinking. — Thanks for watching! Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the CEO and creator of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet. Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Chicago, Miami, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, Delhi, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Gallery Media Group, The Sasha Group, VaynerSpeakers, and…