She Made $1M in 24 Months Selling Sunscreen | Tori Gill

Tori Gill was still cutting hair on weekends when she sold her first 20,000 sunscreens. A former hairdresser with two kids, no e-commerce background, and a product that took two years to develop, she launched Sun & Daughter on Boxing Day 2024 and hasn't really stopped since. This is the follow-up episode - and a lot has happened. Tori gets real about what scaling from $100K to a million-dollar brand actually looks like from the inside: the stockouts, the 54-hour Facebook ad account lockout, the $20,000 orders she had to back herself on, and the retail decision that could either be her smartest move yet - or, in her own words, "the biggest mistake of my life." What you'll learn: • How a consumer watchdog report on failing SPF tests became an unexpected growth moment • Why she packed every order from her spare room for a full year before finally moving into a warehouse the week before Christmas • How a Choice magazine article turned into a sales spike - and why independent testing can become your most credible marketing asset • How a low-budget, trending-audio ad outperformed every polished campaign she'd run • Why she treats Instagram like a reality TV show, and what that means for UGC and brand consistency • The AOV lesson from Foundr that pushed her average order value from $75 to $111 • Why she skipped Black Friday, never ran a sale in year one, then sold 1,000 sunscreens in 24 hours the first time she did • What she's learned from changing her entire ad campaign structure three times in 15 months • How Instagram Stories polls let her community choose colours, designs, and packaging • The real costs of going into major retail - and why she still doesn't know if it was the right call If you're building a product brand and juggling ads, stock, manufacturing, and retail all at once, this episode is worth your time. Tori doesn't have…