We Made $25,000 in Two Weeks Selling Haircare Online | Rina Gocaj & Floriye Elmazi

Foundr+ is your all-access pass membership to cutting-edge entrepreneurial education - no matter where you are on your entrepreneurial journey. Get started today for just $1 at http://www.foundr.com/startdollartrial ___________________________________________________________ SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend using the code FOUNDR50. Start here → https://your.omnisend.com/foundr ___________________________________________________________ Rina Gocaj and Floriye Elmazi are the co-founders of SISTERWOULD, a beauty brand that focuses on inclusive hair care solutions. They pioneered innovative packaging with Braille and tactile imprinting, making their products accessible to the visually impaired. Inspired by personal struggles with postpartum hair loss and the challenges of caring for their families, they have created a brand that champions inclusivity and empowers women. In this interview, Rina Gocaj and Floriye Elmazi share their inspiring journey of creating a beauty brand that prioritizes inclusivity and purpose. From struggling with postpartum hair loss to discovering the need for better hair care solutions, Rina and Floriye explain how their personal experiences led to the creation of SISTERWOULD. They dive into the challenges of developing their innovative products, including the decision not to patent their tactile imprinting system to encourage industry-wide inclusivity. The duo also discusses their strategic pre-launch efforts, which included building a community and leveraging their backgrounds as influencers. In this episode, you’ll learn: - How to leverage personal experiences to create innovative products - The importance of inclusivity in the beauty industry - How to build a brand with purpose with a focus on community - Strategic pre-launch marketing and influencer collaborations - Overcoming challenges in product development and manufacturing - Tactics for building customer loyalty and driving repeat sales - And much more beauty brand advice… ___________________________________________________________ 👉 Follow Foundr on your favorite platform: - YouTube: http://bit.ly/2uyvzdt - Website: http://www.foundr.com - Instagram: https://www.instagram.com/foundr/ - Facebook: http://www.facebook.com/foundr - Twitter: http://www.twitter.com/foundr - LinkedIn: https://www.linkedin.com/company/foundr/ - Podcast: http://www.foundr.com/podcast - FREE Magazine subscription 👉 http://www.foundr.com/freemagaccess