The College Dropout Behind Two Billion-Dollar Brands | Emma Grede

Emma Grede built Skims, Good American, and Safely into household names—and became one of America’s richest self-made women along the way. In this interview, the fashion and business powerhouse breaks down the truth behind building billion-dollar brands alongside Kim Kardashian, Khloé Kardashian, and Kris Jenner. From launching size-inclusive fashion that redefined the industry to pioneering talent-driven brand partnerships and leading with purpose, Emma shares her playbook for identifying opportunities, hiring world-class teams, and scaling with integrity. You’ll learn what it really takes to turn a great product, strong mission, and fearless decision-making into lasting business success. What you’ll learn from this interview: • How Emma built Skims, Good American, and Safely into multi-million-dollar brands • Why the future of retail depends on values, inclusivity, and authenticity • How to spot and pitch A-list talent for brand partnerships • The decision-making framework every CEO needs to move fast • Why hiring diverse teams leads to better results and fewer mistakes • How to build a purpose-driven company that customers truly align with • Lessons from Shark Tank and raising capital as a female founder • Why listening to customers is still the most powerful growth strategy By the end of this interview, you’ll walk away with real lessons from one of today’s most influential entrepreneurs—so you can build a brand that not only scales fast but stands for something meaningful. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → https://www.foundr.com/startdollartrial PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application CONNECT WITH NATHAN CHAN Instagram → https://www.instagram.com/nathanchan LinkedIn → https://www.linkedin.com/in/nathanhchan/ CONNECT WITH EMMA GREDE Website → https://www.emmagrede.me/ Instagram → https://www.instagram.com/emmagrede/…