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Foundr

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Sales and marketing 321,000 subscribers

Shark Tank Winner Reveals How to Create a Million-Dollar Beauty Brand | Alicia Scott

23.10.2025
Published: 23.10.2025 Category: Sales and marketing

Episode details

Episode description

✅ Ready to build your business for just $1? Start your Foundr+ $1 trial 👉 http://www.foundr.com/startdollartrial Foundr+ is your all-access pass membership to cutting-edge entrepreneurial education - no matter where you are on your entrepreneurial journey. You’ll find more in-depth, proven strategies tailored to your business needs from founders like today’s guest with support and advice from our global community of over 30,000 founders. Get started today for just $1 at http://www.foundr.com/startdollartrial ___________________________________________________________ SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend using the code FOUNDR50. Start here → https://your.omnisend.com/foundr ___________________________________________________________ A year after filming, Alicia Scott anxiously watched her appearance on Shark Tank surrounded by friends and family. Her pitch was first on the episode, and she nailed it by securing a deal from Emma Grede, the business mind behind Kardashian brands like SKIMS and Good American. Scott then pulled up her Shopify store. The numbers were shocking. In one weekend, she made six months' worth of revenue. Two years after the air date, Scott's built Range Beauty into a million-dollar ecommerce beauty brand that’s inclusive of all skin shades and types. In this episode, you'll learn: To start your business by social listening How Range Beauty 10x sales after Scott quit her job Why you should date your manufacturers What Shark Tank is like for an indie brand What it's like to have Emma Grede as a mentor and investor Why losing her first brand name was a blessing in disguise How to differentiate your brand in the beauty industry You need to love sharing your pitch Challenges as a Black founder in the beauty space To treat your audience like investors And much more beauty brand advice... ___________________________________________________________ 👉 Follow Foundr on your favorite platform: - YouTube: http://bit.ly/2uyvzdt - Website: http://www.foundr.com - Instagram: https://www.instagram.com/foundr/ - Facebook: http://www.facebook.com/foundr - Twitter: http://www.twitter.com/foundr - LinkedIn: https://www.linkedin.com/company/foundr/ - Podcast: http://www.foundr.com/podcast - FREE Magazine subscription 👉 http://www.foundr.com/freemagaccess

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