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How to Build a Million Dollar Beauty Brand | Alicia Scott

23.10.2025
Published: 23.10.2025 Category: Sales and marketing

Episode details

Episode description

✅ Want to learn the EXACT process Alicia used to build a million-dollar beauty brand? Watch her full Foundr+ training here → https://foundr.com/pages/how-to-build-a-beauty-brand-sp ✅ Prefer 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? https://www.foundr.com/startmentorship → Already selling and want to scale? https://www.foundr.com/growmentorship ___________________________________________________________ SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend using the code FOUNDR50. Start here → https://your.omnisend.com/foundr ___________________________________________________________ What You’ll Learn in This Episode When Alicia Scott launched Range Beauty, she had just $150 and a personal mission: to create clean, inclusive beauty products for sensitive skin. Now, Range Beauty is a multi-million dollar brand, stocked in Target and Sephora, and backed by Shark Tank investor Emma Grede. But the road wasn’t easy—Alicia faced everything from trademark battles to early cash flow struggles. In this interview, Alicia shares: ✅ How she bootstrapped her business with minimal capital ✅ The strategy behind developing inclusive, clean beauty products ✅ Overcoming setbacks like cease-and-desist orders & rebranding ✅ How social media & influencer marketing fueled early sales ✅ The secrets behind landing retail partnerships with Target & Sephora ✅ Why accelerators played a huge role in her brand’s success This episode is packed with insights for beauty founders, DTC entrepreneurs, and anyone looking to scale a purpose-driven brand. 📩 How We Can Help You Scale Your Business Faster 🔥 Learn Alicia’s step-by-step blueprint for building a beauty brand → https://foundr.com/pages/how-to-build-a-beauty-brand-sp 💡 Prefer a custom roadmap and 1-on-1 coaching? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application 🔗 Connect With Nathan Chan 📸 Instagram → https://www.instagram.com/nathanchan 💼 LinkedIn → https://www.linkedin.com/in/nathanhchan/ 🔗 Connect With Alicia Scott 📸 Instagram → https://www.instagram.com/alicia.aes 💼 LinkedIn → https://www.linkedin.com/in/alicia-scott-as/ 🎯 Follow Foundr for More Business Growth Strategies 📺 YouTube → http://bit.ly/2uyvzdt 🌍 Website → http://www.foundr.com 📸 Instagram → https://www.instagram.com/foundr/ 📘 Facebook → http://www.facebook.com/foundr 🐦 Twitter →…

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