How She Made $20M at 27 Years Old Selling Skincare | Rachael Wilde

Rachael Wilde, founder of TBH Skincare, shares how she went from a marketing career in medical devices to building a multimillion-dollar skincare brand with no prior industry experience. ___________________________________________________________ SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend using the code FOUNDR50. Start here → https://your.omnisend.com/foundr ___________________________________________________________ She reveals: ✅ How she secured exclusive rights to a patented acne-fighting technology ✅ The pre-order strategy she used to self-fund her business ✅ How TikTok virality & influencer marketing skyrocketed her brand ✅ The challenges of cash flow & financial forecasting in a growing ecom brand ✅ Why she strategically partnered with Priceline for retail expansion If you're an entrepreneur looking to bootstrap, scale, and build a profitable product-based brand, this episode is packed with insights on community-building, brand storytelling, and leveraging organic marketing. 📩 How We Can Help You Scale Your Business Faster 🔥 Want to learn directly from 7, 8 & 9-figure founders inside Foundr+? Start your $1 trial today → http://www.foundr.com/startdollartrial 💡 Prefer a custom roadmap and 1-on-1 coaching? → Starting from scratch? Apply here → https://www.foundr.com/startmentorship → Already have a store? Apply here → https://www.foundr.com/growmentorship 🔗 Connect With Nathan Chan 📸 Instagram → https://www.instagram.com/nathanchan 💼 LinkedIn → https://www.linkedin.com/in/nathanhchan/ 🔗 Connect With Rachael Wilde & TBH Skincare 📸 Instagram → https://www.instagram.com/rachhwilde 💼 LinkedIn → https://www.linkedin.com/in/rachael-wilde-tyers-5b5a79121/ 🌍 TBH Skincare → https://www.tbhskincare.com 00:00 - Who is Rachael 01:05 - Introduction & Welcome to The Foundr Podcast 01:43 - Starting TBA Skincare: From Corporate to Entrepreneurship 02:12 - Discovering a Breakthrough Acne Technology 04:00 - The Dinner Table Conversation That Started It All 05:19 - Pitching for Licensing Rights & Winning the Deal 06:44 - Quitting Her Job & Rapidly Building the Brand 08:05 - Launching in March 2020, Right as COVID Hit 09:10 - Funding the Business: Family, Friends & Loans 10:55 - Launch Strategy & Product Development 12:30 - Early Branding Decisions & Finding Market Differentiation 13:52 -…