From $0 to $700M – How ONE Product Changed An Industry | Holly Thaggard

In this episode, Holly Thaggard, founder of Supergoop!, shares how she redefined the sunscreen category and built a globally recognized $700M brand from the ground up. She reveals: ✅ The heartbreaking moment that inspired her SPF obsession ✅ How she created the world’s first chemical sunscreen without oxybenzone ✅ Her failed school program—and why it led to retail success ✅ The crazy story of how she landed in Sephora thanks to Burt’s Bees’ founder ✅ How she brought Maria Sharapova on as an investor ✅ The gritty truth behind long-term brand-building (including selling harp gigs to fund inventory) If you’ve ever dreamed of building a brand from scratch with zero industry experience, this episode is a goldmine of vision, hustle, and heart. Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started. 📩 How We Can Help You Scale Your Business Faster 🔥 Want to learn directly from 7, 8 & 9-figure founders inside Foundr+? Start your $1 trial today → http://www.foundr.com/startdollartrial 💡 Prefer a custom roadmap and 1-on-1 coaching? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application 🔗 Connect With Nathan Chan 📸 Instagram → https://www.instagram.com/nathanchan 💼 LinkedIn → https://www.linkedin.com/in/nathanhchan/ 🔗 Connect With Holly Thaggard & Supergoop! 📸 Holly’s Instagram → https://www.instagram.com/hollythaggard 🌍 Supergoop! Website → https://www.supergoop.com 📸 Supergoop! Instagram → https://www.instagram.com/supergoop 00:00 - Intro 02:21 - The Skin Cancer Story That Sparked Supergoop! 04:15 - Why Sunscreen Was the Industry’s Last Frontier 06:33 - Trying (and Failing) to Launch in Schools 09:22 - The Pivot: Bringing SPF to Retail 11:58 - Drip by Drip: How Supergoop! Grew 14:49 - Getting Into Barneys & Sephora by Hand 18:46 - The Trade Show That Changed Everything 21:29 - Family Loans, PR Breakthroughs & Early Scaling 26:06 - Sephora’s “Grow Up” Moment 28:13 - Educating the Market Before Selling 31:07 - Grit, Growth, and the…