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Alex Hormozi

Alex Hormozi

Leadership, growth and business development 4,580,000 subscribers

This Video Should Be Required Viewing for Business Owners

04.09.2026
Published: 04.09.2026 Category: Leadership, growth and business development

Episode details

Episode description

Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yt-d 00:00 - Intro 0:30 - Business Breakdown 3:12 - 1) Removing the bottleneck 9:52 - 2) Increasing Ad Spend 10:28 - 3) Increasing Price 11:31 - 4) Pulling Cash Upfront 14:54 - 5) The Virtuous Cycle of Pricing 16:36 - 6) Tweaking Sales Process / Motion 22:20 - 7) Nail It Before You Scale It 25:00 - 8) Speed to Lead 29:50 - 9) Organic Content from Before/Afters 32:19 - The $100M Scaling Roadmap 34:26 - The 90 Day Update: Final Results If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below. How I got here… 21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job. 23 yrs old: Left my fancy consulting job to start a business (a gym). 24 yrs old: Opened 5 gym locations. 26 yrs old: Closed down 6th gym. Lost everything. 26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 26 yrs old: In desperation, started licensing model as a hail mary. It worked. 27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months. 28 yrs old: Started Prestige Labs. $20M the first year. 29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash…

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