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Ahrefs

Sales and marketing 680,000 subscribers

Their $800K Business Runs on Google. One Move Might Kill It

02.07.2025
Published: 02.07.2025 Category: Sales and marketing

Episode details

Episode description

They watched Google wipe out their competitors… and now, could their own $800K business be at risk? Additional Resources: ► https://www.youtube.com/watch?v=xsVTqzratPs Alex and Andra are a husband and wife duo who built a thriving software review site. But as Google’s updates start crushing similar businesses, the question is... are they next? In this video, I break down how they grew their site in an ultra competitive niche, the future of their site Efficient App, and the dangers and risks that come with building and operating an online business that relies too heavily on platforms run by algorithms. What You’ll Learn: The hidden SEO strategy that exploded their growth — and could take them down ► The secret that supercharged their SEO traffic overnight ► The technical SEO strategy they've implemented to scale their traffic ► The dangers of relying too heavily on Google for traffic ► How algorithm updates crushed even their largest competitors and what that might mean for smaller sites ► Practical steps and methods to diversify traffic ► How to survive (and win) a site migration without killing your rankings You can check out Alex and Andra's website at efficient.app. Be sure to subscribe for more actionable marketing and SEO tutorials. https://www.youtube.com/AhrefsCom?sub_confirmation=1 STAY TUNED: Ahrefs ► https://ahrefs.com/ YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1 Facebook ► https://www.facebook.com/Ahrefs Twitter ►https://twitter.com/ahrefs

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