Asana
Task and project management for teams. Suitable for both small and large teams.
- Project management
- Asana Inc.
- Free for 15 users / Starter €13.49 / Advanced €30.49 per user per month
What is Asana?
Asana is an established team task-management tool. List, board, timeline and calendar views support different working styles. Its strengths include Asana Intelligence AI features, a workflow builder and a broad selection of integrations.
How can a business use it day to day?
Concrete use cases for entrepreneurs and knowledge workers:
Project management
Coordinate work across multiple teams in one workspace.
OKR tracking
Track goals and metrics in the Goals module.
Campaign management workflows
Manage marketing campaigns and schedules.
Product development
Plan roadmaps and sprints.
Video guides
See how Asana works in practice:
Asana tutorial for beginners
SWOT summary
Strengths, weaknesses, opportunities and threats — from an entrepreneur's point of view.
Strengths
- Multiple views, including list, board and timeline
- Asana Intelligence AI features
- Good user experience
- Broad integrations
Weaknesses
- Cost scales with team size
- Jira is stronger for agile software development
- Advanced features require the Advanced plan
- Limited offline use
Opportunities
- AI tools for reporting
- Growth in the enterprise segment
- Goals module for OKR practices
- Portfolios provide visibility across projects
Threats
- Monday.com and ClickUp address the same market
- Jira is preferred by many development teams
- Teams and Planner may be enough for Microsoft organisations
- Expensive for a large small-business team
Other tools in the same category
Trello
The simplest kanban-style task management. Suitable for small projects and personal use.
→Monday.com
Versatile project and work management platform. Colorful, visual and extensively customizable.
→Visma Severa
Finnish project management. Strong in service business — hours, invoicing and projects together.
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