IFTTT
Simple "if this then that" automation. Focuses more on consumer use, but works for small businesses.
- Automation
- IFTTT Inc.
- Free with limits / Pro $3.49 / Pro+ $14.99 per month
What is IFTTT?
IFTTT was the original “if this, then that” tool and is now more consumer-oriented. It suits simple workflows and IoT applications such as smart offices, Alexa and Nest. Zapier and Make are more advanced for enterprise use.
How can a business use it day to day?
Concrete use cases for entrepreneurs and knowledge workers:
Cross-posting on social media
Publish one post across Instagram, X and LinkedIn.
RSS to email
Add blog posts to a newsletter automatically.
IoT integrations
Automate smart-office lights, heating and access control.
Video guides
See how IFTTT works in practice:
IFTTT tutorial
SWOT summary
Strengths, weaknesses, opportunities and threats — from an entrepreneur's point of view.
Strengths
- Very easy to start
- Many ready-made applets
- IoT and smart-home integrations
- Mobile application
Weaknesses
- Only simple triggers
- Limited for enterprise use
- Pricing has restricted free usage
- No multi-step flows
Opportunities
- Wave of AI applications
- Growth in IoT
- The boundary between small-business and consumer use
- Pro+ plan
Threats
- Zapier and Make are more advanced
- Native integrations between applications
- Apple Shortcuts and Google Home offer similar functions
- The brand has lost visibility over time
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→n8n
An open source automation platform that can be self-hosted — Zapier's power user option.
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