European Association of Communications Agencies

Case Study - True ID Card (Buzzman)

3.9.2025

By exploring the deep and personal relationship that under-25s have with their identity, NYXpm uncovered a fresh perspective on the makeup category as a whole. While makeup is often seen as a way to...

Effie Effectiveness Explained, Chapter 4: Entering effectively!

25.6.2025

Gain exclusive tips and actionable insights on building a culture of effectiveness within your organisation. This practical training series shows you how to leverage the Effie framework to drive results, create standout entries, and...

Effie Effectiveness Explained, Chapter 3: How do you define effectiveness?

25.6.2025

Gain exclusive tips and actionable insights on building a culture of effectiveness within your organisation. This practical training series shows you how to leverage the Effie framework to drive results, create standout entries, and...

Effie Effectiveness Explained, Chapter 2: What is an effectiveness culture?

25.6.2025

Gain exclusive tips and actionable insights on building a culture of effectiveness within your organisation. This practical training series shows you how to leverage the Effie framework to drive results, create standout entries, and...

Effie Effectiveness Explained, Chapter 1: What is Effie and why it matters?

3.6.2025

Gain exclusive tips and actionable insights on building a culture of effectiveness within your organisation. This practical training series shows you how to leverage the Effie framework to drive results, create standout entries, and...

Advertising Europe Episode 9: Aprais & WARC – Teaming Up for Effectiveness

18.7.2023

Does the strength of the relationship between marketer and agency correlate with effective results? Combining unique data sets from WARC and Aprais, this ground-breaking research has answered this question with an emphatic ‘yes’. The...

Advertising Europe Episode 8: Self-Imposed Limiting Revenue Models w/ Tim Williams

15.5.2023

Tim Williams, a noted author, international speaker, and presenter for business organizations worldwide joined us for a new episode of Advertising Europe. Does your agency suffer from a self-imposed limiting revenue model? It might...

edcom - mini creative competition

7.4.2023

Advertising Europe episode 7: Outlook 2023

30.1.2023

Is 2023 a year for optimism in the advertising industry? Get an exclusive outlook from industry experts on the latest trends, #challenges and opportunities shaping the advertising landscape in 2023. Don't miss out on...

Effie Europe | Awards Gala 2022

1.12.2022

The 26th edition is behind us. We awarded 56 Effies to 41 agencies from 20 countries across Europe. Grey London scooped the Grand Effie and Ogilvy got the Agency of the Year title! Congratulations...

Advertising Europe Episode 6: Effectiveness

17.11.2022

In our 6th Advertising Europe episode, we talk about effectiveness. We brought together Neal Davies, CEO at BBDO Dublin, who moderated the talk between this year's jury representatives from Effie Europe Awards Corina Bratu, Strategy Director at Leo...

Advertising Europe Episode 4: The Talent Issue

7.10.2022

The advertising industry is going through a challenging time in the recruitment of new talent. In the fourth episode of Advertising Europe, Christian de la Villehuchet, President at EACA CEO, Havas Belgium, Global Chief...

Advertising Europe Episode 3: Media Landscape Updates

3.8.2022

Join Johan Boserup (Omnicom Media Group), Susanne Wallraff (Publicis Media), Balazs Kaposi (Dentsu International), and Christian Droeghoff (GroupM EMEA) for the latest updates in the media landscape. What keeps them up at night? Why...

Advertising Europe Episode 2: Diversity, Equity & Inclusion

15.3.2022

The second episode of Advertising Europe revolved around Diversity, Equity & Inclusion (DEI). Paul's guests were Will Gilroy (WFA), Faye Raincock (Havas UK) and Johan Vandepoel (ACC Belgium). The three of them discussed the...

Advertising Europe Episode 1: Brexit, Pandemics and What to Expect from the EU Institutions

31.1.2022

In the first episode of the series, Paul was joined by Paul Bainsfair, Director General, The Institute of Practitioners in Advertising (IPA), Christian de la Villehuchet, CEO, Havas Belgium & Global Chief Integration Officer,...

IMC European Awards - Gold Winners 2019

10.12.2019

Ad Venture Coca-Cola Brief

13.11.2019

Prepare a Zero-Waste campaign for Coca-Cola! Find more information and link for registration here: http://www.eaca-inspire.eu/students/ad-venture/

Ad Venture Webinar 2018-2019

3.10.2018

Please find in this video a short presentation of the brief and the process of registrations for the Ad Venture Student Competition. For more information please visit: http://www.eaca-inspire.eu/students/ad-venture/

Ad Venture Student Competition Brief

4.10.2017

Short presentation of the brief and the process of registrations for the Ad Venture 2018 Competition.

Measuring Effectiveness by Paul Arnold

4.4.2017

Industry expert Paul Arnold helps you have a better understanding of what effectiveness means, what we as an industry should be aiming towards and how it can be measured. This edTalk is in the...