Perplexity
An AI-powered search engine that answers questions with citations and current web data.
- AI tools
- Perplexity AI
- Free / Pro $20 per month / Enterprise Pro $40 per user per month
What is Perplexity?
Perplexity combines a language model with real-time web search. Instead of returning only links, it writes a concise answer and cites a source for each claim. This is particularly useful for background research where facts need to be checked. The Pro plan adds access to more capable models, Spaces workspaces and file analysis.
How can a business use it day to day?
Concrete use cases for entrepreneurs and knowledge workers:
Market research
Create sourced competitor analyses and industry overviews without browsing dozens of tabs.
Fact-checking
Answers include citations so claims can be verified before publication.
Sales research
Research a prospective customer or industry quickly before a meeting.
Current information
Unlike basic chatbots, Perplexity retrieves recent news and pricing information in real time.
Video guides
See how Perplexity works in practice:
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SWOT summary
Strengths, weaknesses, opportunities and threats — from an entrepreneur's point of view.
Strengths
- Citations in every answer
- Current web search
- Clear and concise answer format
- The free plan is sufficient for many needs
Weaknesses
- Not as strong at creative writing
- Source quality can be inconsistent
- Deep reasoning is weaker than leading models
- Limited coverage of Finnish-language sources
Opportunities
- Can replace some traditional search-engine use
- Enterprise plan for internal knowledge search
- Faster research work for teams
- Spaces workspaces for shared research
Threats
- Google and OpenAI are adding their own search features
- Copyright disputes with content publishers
- Dependence on the quality of the indexed web
- Price competition reduces margins
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