We are Arc
Startupit ja yrittäjyys
🏆 Sijoitus: #107
Bold Growth Through Authentic Voices.
Arc builds industry disruptors by turning executives, teams, customers, and influencers into prolific brand voices.
Through authentic content production, strategic distribution, converting web design, and pipeline automation, we create the growth engine that sets you apart.
Lue lisää kanavasta
Community activation
One voice will never be enough.
Most companies activate one executive on LinkedIn and call it thought leadership.
We activate your entire community — executives, employees, customers, partners — as one unified force.
Systems beat luck.
Learn more ? https://www.arcstudio.fi/en/
Katso myös nämä jaksot
Every salesperson should use LinkedIn automation
Nelly Nuutinen from Unikulma on LinkedIn automation for sales.
"Let the tools do the repetitive stuff. You focus on actually helping customers."
Full conversation with Joonas about LinkedIn, pillow ...
Mitä kaupallinen ajatusjohtajuus mahdollistaa?
Tutustu lisää ja sovitaan tapaaminen: https://www.arcstudio.fi/
Miksi kaupallinen ajatusjohtajuus?
Tutustu lisää ja sovitaan tapaaminen: https://www.arcstudio.fi/
Kaupallinen ajatusjohtajuus käytännössä
Tutustu lisää ja sovitaan tapaaminen: https://www.arcstudio.fi/
How to make customers know you before they reach out
Most companies wait for customers to find them. The best ones make sure customers already know them first.
Joonas breaks down how Arc activates communities as thought leaders. Real people sharing rea...
Mitä on kaupallinen ajatusjohtajuus? 3 minuutissa
Tutustu lisää ja sovitaan tapaaminen: https://www.arcstudio.fi/
Mitä on kaupallinen ajatusjohtajuus?
Tutustu lisää ja sovitaan tapaaminen: https://www.arcstudio.fi/
The Swipe Investor Mentality
Jenni Kynnös on the swipe investor mentality. Making business decisions with clarity and speed.
No endless deliberation. No getting stuck on maybes. Clear yes or no.
Watch the full conversation abou...
How Black Belt stood out in a crowded market
Rolle Isotalo knew Black Belts couldn't win by posting company updates and hoping for the best.
So he and his team became thought leaders. Visible, vocal and valuable.
The shift: from waiting for cu...
PBExpo 2026: Why Your Expertise Stays Invisible (And How to Fix It)
Ever feel like your expertise just disappears into the void?
From PBExpo in Miami Beach, Joonas Kylliäinen explores the invisible expertise paradox - why our expertise stays invisible despite having ...
PBExpo 2026: Why Your Expertise Stays Invisible (And How to Fix It)
Ever feel like your expertise just disappears into the void?
From PBExpo in Miami Beach, Joonas Kylliäinen explores the invisible expertise paradox - why our expertise stays invisible despite having ...
The New Thought Leadership Manifesto
Most companies are playing defense right now. Waiting it out, holding cash, playing small when it's time to go big.
The problem? Defense today doesn't work.
This is the full manifesto on commercial ...
The New Thought Leadership Manifesto
Dear business and brand executives,
The market doesn’t play fair anymore.
Attention is scattered. Trust has to be earned. And being good is no longer enough.
In this video, Arc Co-founder Joonas Kyl...
Demand Podcast: Workplace Myths | Saana Rossi
The starting point for that work isn't exciting, positive, or strong.
Problems need solving. Obviously.
But what if HR focused on energizing organizations instead? On what's developing and moving for...
Commercial Thought Leadership System Explained
Most ambitious brands don't lose on product. They lose on trust long before buyers reach out.
Joonas walks through the Commercial Thought Leadership System. Moving beyond features and awareness, acti...
This Week Building Arc: Miami Edition
Week in Miami with customers. ?
Two trends going into Q2:
B2B personal brands are moving beyond LinkedIn to TikTok, Instagram, and YouTube. Channels we thought were B2C-only.
And more content means...
Demand Podcast: Anatomy of a Bold Brand | Pauli Waroma
Welcome to the Demand Podcast, where Joonas Kylliäinen, co-founder of Arc, sits down with Pauli Waroma.
Pauli is a Finnish marketing pioneer, CEO of Sherpa, and father of five who returned to entrepr...
Customer success story: Koll Group Oy
Pekka Mettälä is COO and co-founder of Koll. They're solving a problem every decision-maker knows too well: 1,200 irrelevant cold calls per year.
This conversation goes deep into how Koll flipped the...
Kaupallisen ajatusjohtajuuden systeemi avattuna
Ominaisuudet ja hinta eivät enää riitä. Pelkkä näkyvyys ei rakenna luottamusta.
Joonas, Arc:in Co-founder, käy läpi miten kaupallisen ajatusjohtajuuden systeemi toimii käytännössä.
Kyse on siitä, et...
Demand Podcast: Growth and responsibility when the direction isn't clear | Pasi Tilander
In this episode, Arc co-founder Joonas Kylliäinen sits down with Pasi Tilander from Economer to discuss growth, work, and responsibility—this time in a tennis hall, in the middle of an ordinary week.
...
