AI Webinar Strategy That Actually Works

Most B2B webinars get 20–35% show-up rates and pay €45–120 per lead. We documented CPL as low as €5.99, over 1,000 registrations in a single webinar, and €1.8M in pipeline from two webinars for one company. Here's how. In this video, you'll learn the exact 7-step webinar process we use to get 3–5x better results with AI — built from 200+ campaigns for IT companies in fields of AI solutions, Data Management / BI, ERP and Cloud Infrastructure. What you'll learn: Why webinars outperform all other B2B lead generation channels for complex, high-value offers The 7-step process: topic research, ad copy, show-up rates, sales technique, and AI-powered lead scoring What separates companies that close deals from those that just collect leads Chapters: 00:00 Intro and agenda 0:50 Why webinars work for complex B2B offers 11:12 When NOT to use webinars 12:13 Why webinars work so well 17:20 Step 1 – Choose the right topic with AI research 24:20 Step 2 – Right time, right place 25:14 Step 3 – Write ads that convert in 0.7 seconds 31:05 Step 4 – Test everything, keep what works 32.02 Step 5 – Increase webinar show-up rates 33:28 Step 6 – Webinar sales technique that works 36:05 Step 7 – AI-powered lead scoring and research 40:18 First-step offer: the #1 conversion driver Who this is for: B2B marketers and sales leaders at IT companies selling AI based solutions, Data Management / BI, ERP, SaaS, or managed services with deal sizes above €10,000. About IBD Consulting: We specialize in marketing and sales for IT companies. Former Microsoft executives. In business since 2017. Hundreds of campaigns across EMEA. 🔗 Let us help you generate leads with your webinars: https://ibd-consulting.com/nextgen-webinar-campaigns-for-it-industry/ 🔗 Masterclass – Marketing and Selling IT Services: https://ibd-consulting.com/masterclass-marketing-and-selling-it-services/