Zapier
The easiest no-code automation tool. Connects 7000+ apps without programming.
- Automation
- Zapier Inc.
- Free for 100 tasks per month / Professional $20 / Team $70 per month
What is Zapier?
Zapier is a market leader in no-code automation. Users create a Zap in which a trigger starts an action, such as adding a Google Sheets row after a new Shopify order. Ease of use is a major advantage, although costs scale with usage.
How can a business use it day to day?
Concrete use cases for entrepreneurs and knowledge workers:
Lead integrations
Connect a form, CRM, email and Slack in one automated flow.
Data synchronisation
Move data between tools without writing API code.
Team notifications
Post a newly recorded major deal to the team Slack channel.
Background processes
Run reports and prepare daily summaries.
Video guides
See how Zapier works in practice:
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SWOT summary
Strengths, weaknesses, opportunities and threats — from an entrepreneur's point of view.
Strengths
- Very easy to use
- More than 7,000 integrations
- AI assistant creates Zaps from prompts
- Good templates are available
Weaknesses
- Cost scales with usage
- Complex flows are harder to build
- Event latency varies
- The free plan restricts experimentation
Opportunities
- Zapier AI Agents is a new product
- Tables, Interfaces and Chatbots
- Growth in the small-business segment
- The number of integrations continues to grow
Threats
- Make is less expensive
- n8n can be self-hosted
- Power Automate suits Microsoft 365 customers
- Native integrations reduce the need for Zapier
Other tools in the same category
Power Automate
Microsoft's low-code automation platform. The strongest choice for M365 customers.
→UiPath
The market leader in robotic process automation (RPA). Automates user-interface tasks.
→IFTTT
Simple "if this then that" automation. Focuses more on consumer use, but works for small businesses.
→n8n
An open source automation platform that can be self-hosted — Zapier's power user option.
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