Synthesia
Creating AI avatar videos from text — the industry's longest running business tool.
- AI tools
- Synthesia (United Kingdom)
- Free with limits / Starter approximately $18 / Creator approximately $64 per month / Enterprise
What is Synthesia?
Synthesia creates videos from a written script presented by an AI avatar. It is designed for business uses such as training, onboarding and internal communication. It supports dozens of languages, and a video can be updated by changing the text instead of filming again.
How can a business use it day to day?
Concrete use cases for entrepreneurs and knowledge workers:
Employee training
Create onboarding and compliance videos that are easy to keep up to date.
Multilingual communication
Deliver the same video in dozens of languages without separate filming.
Product demonstrations
Create tutorials and product presentations quickly from text.
Internal announcements
Publish management messages and updates as avatar videos.
Video guides
See how Synthesia works in practice:
Videos: English
EN
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SWOT summary
Strengths, weaknesses, opportunities and threats — from an entrepreneur's point of view.
Strengths
- Long experience in business use
- Easy to update by changing the text
- Broad language support
- Strong enterprise features and support
Weaknesses
- Avatar videos are recognisable as AI-generated
- Pricing increases with video minutes
- Less creative than conventional filming
- A custom avatar costs extra
Opportunities
- Growth of the online-learning market
- Learning-management-system integrations
- Scalable multilingual localisation
- Enterprise upselling
Threats
- HeyGen and other competitors
- Deepfake regulation
- Ethical concerns around avatar video
- AI detection technology can identify generated videos
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