#67: Klarna’s growth story with Head of Nordics Björn Bryngelson

Klarna is one of the world’s most successful startups. We sat down with Head of Nordics Björn Bryngelson to discuss the company’s growth journey, making big bets, attracting top talent, and common misconceptions about Klarna.Learn more:https://www.klarna.com/https://generogrowth.com/ https://www.linkedin.com/in/bjrn-bryngelson-b0b80310/(0:00) Introduction(0:30) Why Björn joined Klarna(5:08) Consumer behavior and user experience(7:57) Key decisions for driving growth(14:03) Entering and succeeding in the US(19:02) Rebranding Klarna…