Communication
Zoom
Video conference service. Especially suitable for external meetings and webinars.
- Communication
- Zoom Communications
- Free with a 40-minute limit / Pro €13.99 / Business €18.99 per user per month
What is Zoom?
Zoom became synonymous with video meetings during the pandemic and remains easy for non-technical participants. It has expanded into Team Chat, Webinars and Zoom Phone. AI Companion on paid plans provides summaries and action items.
How can a business use it day to day?
Concrete use cases for entrepreneurs and knowledge workers:
External customer meetings
A particularly accessible option for meetings with external participants.
Webinars
Run large events for up to 10,000 participants.
Training sessions
Use breakout rooms and recordings.
AI Companion summaries
Generate automatic notes after a meeting.
Video guides
See how Zoom works in practice:
Videos: English
SWOT summary
Strengths, weaknesses, opportunities and threats — from an entrepreneur's point of view.
Strengths
- Reliable video quality
- Easy to join without an account
- Widely recognised by customers
- Strong enterprise support
Weaknesses
- A history of security concerns, although many have been addressed
- The free plan has a 40-minute limit
- Basic chat is weaker than Teams or Slack
- Per-user cost can be significant for large teams
Opportunities
- AI Companion features
- Zoom Phone and Contact Center
- Hybrid events with Zoom Events
- Zoom Workplace combines chat, meetings and phone
Threats
- Microsoft Teams for internal meetings
- Google Meet costs less for Workspace customers
- Video meetings are becoming a commodity
- Users still remember Zoombombing risks