#12 Funding CFO Perspective - Maria Hedengren (Readly) | Builders' Studio: a Founder School by Slush

Interested in coming to Slush 2022? Look no further. You can pre-register today here: https://www.slush.org/#pre-register In a competitive and increasingly complex business and funding environment, the CFO plays a more important role than ever in understanding the nuances of fundraising. Joining us to shed light on how to think about company finance is Maria Hedengren, CEO of Readly. Maria has seen it all - steering the ship at iZettle as CFO from an IPO to an acquisition at the last minute and taking Readly public. In this talk Maria will be sharing her learnings to founders on how to think about the various stages of funding, from VCs, to acquisitions and going public. -- Europe lacks a culture of company building mentorship. At Slush 2021, we dedicated a whole stage for horizontally applicable insights. Born out of the talks is Builders’ Studio: a Founder School by Slush. In thirty episodes, we go through the lifecycle of how iconic companies are built. Beginning with the early days of a startup and ending with exit, with everything in-between. Put together, these talks cover a startup’s journey, forming a playbook on building sensational companies. To explore the series, visit: https://www.slush.org/events/resource-bank/builders-studio Check us out on Twitter: https://twitter.com/SlushHQ Instagram: https://www.instagram.com/slushhq/ Linkedin: https://linkedin.com/company/slush