Herman Wierenga. The Power of Internal #Storytelling and Technology.
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While governments still prefer vertical hierarchies, commercial sector strives to engage employees and empower them to become brand ambassadors. In decentralized information environment, the power structure should also become more decentralized in order to prepare for the challenges ahead. They are difficult to predict, but shared value-driven story of the brand helps to deal with communication crisis in a timely and integral manner. NATO Strategic Communications Centre of excellence organised a conference "Public and Private Storytelling: The Future of Strategic Communications" on December 6, 2017.