Ferrari Fandom, Supercharged by AI | Audio | Smart Talks with IBM

Explore the podcast → https://ibm.biz/BdepZY In this episode of Smart Talks with IBM, Malcolm Gladwell explores how Scuderia Ferrari HP and IBM are redefining fan engagement. AI-driven insights and cutting-edge digital tools are transforming the way Ferrari connects with its almost 400 million fans worldwide. Learn how this partnership is redefining the Formula 1 fan experience and driving innovation in the digital age. 0:00 - Malcolm Gladwell’s Early Love of Ferrari and Formula 1 1:48 - How Technology and AI Could Change Modern Sports Fandom 2:33 - IBM and Ferrari Begin Their Fan Experience Partnership 3:17 - Ferrari’s Goal: Deepening Fan Connection with the Tifosi 4:00 - Inside IBM’s Sports and Entertainment Work with Wimbledon and ESPN 4:46 - How IBM Uses AI and Real-Time Match Data at Wimbledon 7:19 - Could AI Learn the Language of Ferrari and Formula 1? 7:34 - Ferrari’s Original App and the Shift to Interactive Fan Experiences 8:39 - What Ferrari Fans Really Want: Community, Access, and Belonging 9:41 - Using Formula 1 Data and Team Radio to Engage Fans 11:15 - Inside Ferrari Fan Culture at a New York Formula 1 Bar 13:50 - How IBM Uses AI Personas and watsonx to Understand Ferrari Fans 17:22 - Why Ferrari Fan Engagement Is Really a Data and Personalization Problem 19:43 - Why Ferrari Looked to Strava as a Model for Community Building 21:06 - Building Ferrari Fan-to-Fan Interaction Inside the App 22:17 - Early Results from Ferrari’s New AI-Powered App 25:19 - Using AI Simulations to Recreate Historic Ferrari Drivers and Races AI news moves fast. Sign up for a monthly newsletter for AI updates from IBM → https://ibm.biz/BdepZz The opinions expressed in this podcast are solely those of the participants and do not necessarily reflect the views of IBM or any other organization or entity. #ferrari #ibm #ai #formula1 #fanexperience #tifosi