Jony Ive Shows The Real Process Behind the Ferrari Luce

The first all electric Ferrari, the Ferrari Luce, isn't what you think... (feat. Apple legend Jony Ive and Ferrari Chief Designer Flavio Manzoni) For more optimistic science and tech stories, subscribe to HUGE*! You’re about to see the first ever all electric Ferrari. A car Ferrari said they’d never make, that will probably be the most controversial car they’ve ever made. Above all, it will definitely be a massive risk – new tech and new design that will impact all of us, whether or not we ever drive a Ferrari. I’m at a secret track in Italy to get a first look before it launches. And talk to the two people most responsible for it: Apple legend Jony Ive who showed me the crazy details inside this car. And Ferrari Chief Designer Flavio Manzoni who told me the real reason they made it, and why it matters – for Ferrari, electric cars, and you and me. Welcome to HUGE* Conversations. This HUGE* Conversation was recorded on April 29, 2026 in Balocco, Italy. Chapters: 00:00 What is the Ferrari Luce? 1:28 What does the first electric Ferrari look like? 3:28 Why did Ferrari say "never" to electric cars? 5:30 Will all cars be electric by 2035? 7:52 Why is this car already controversial? 10:20 What did Jony Ive learn from 20 years of the iPhone? 12:09 Why does this car matter if I won’t buy a Ferrari? 14:11 How much does the Ferrari Luce cost? 14:40 How fast is the Ferrari Luce? 15:28 What does the inside of the car look like? 17:18 Does the Ferrari Luce have fake engine sound? 18:30 Why did Jony Ive add more buttons and fewer screens? 21:25 What are the secret books Jony Ive wrote Ferrari? 23:18 Does Jony Ive regret the iPhone? 25:56 What would Steve Jobs say? 27:21 Why did Ferrari hire Jony Ive? 28:38 What shocked Flavio Manzoni about the Ferrari Luce? 30:38 Why make such a big car? 31:50 How do…