The Leadership Strategy Behind Pacsun’s Resurgence

On this episode of the Enterprise Zone, PacSun CEO Brieane Olson sits down to discuss the apparel brand's business growth and strategy shift toward Gen Z and Gen Alpha consumers. Olson also discusses shifting away from surf and skate origins toward a broader lifestyle model centered on music, fashion, art, and sports. 00:00 Career Beginnings 06:48 Rebranding PacSun Through Strategic Partnerships 12:04 CEO Responsibilities And Private Equity Ownership 14:06 Leadership Philosophy 18:35 Career Advice 25:24 Macroeconomic Outlook, AI Integration, And Diversity Read the full story on Forbes: https://www.forbes.com/sites/jabariyoung/2026/06/11/the-enterprise-zone-podcast/ Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.