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Comprendre une entreprise suppose de croiser plusieurs disciplines : Business School 101 propose justement un éventail de sujets allant du marketing à la finance, en passant par le management et les…
Comprendre une entreprise suppose de croiser plusieurs disciplines : Business School 101 propose justement un éventail de sujets allant du marketing à la finance, en passant par le management et les systèmes d'information. Les vidéos sont présentées comme des explications données par un professeur de gestion, avec des intitulés en anglais souvent construits autour d'une notion ou d'une question. Cette approche permet d'aborder aussi bien le fonctionnement interne des organisations que leur place dans l'économie et les marchés internationaux.
Un marché de niche, la valeur d'un client sur la durée ou la valeur de l'argent dans le temps font partie des concepts traités. Ces thèmes correspondent à des questions différentes mais complémentaires : à qui vendre, comment envisager une relation commerciale et comment comparer des montants reçus à des moments distincts. Sur le versant du management, la conception des organisations et la théorie des systèmes côtoient une comparaison entre rationalité et rationalité limitée. Le droit des affaires, la cybersécurité et les systèmes d'information complètent ce socle, sans enfermer la chaîne dans une seule spécialité.
Les vidéos consacrées à la puissance de l'Inde, au parcours de marques japonaises ou à la popularité de la K-pop déplacent ensuite le regard vers des cas économiques et culturels. Elles offrent un autre point d'entrée que la définition d'un terme, en partant d'un pays, d'un secteur ou d'un phénomène de consommation. L'ensemble s'adresse aux étudiants, aux personnes qui découvrent la gestion et à celles qui souhaitent clarifier le vocabulaire rencontré au travail. On peut y choisir un sujet précis à approfondir ou rapprocher plusieurs notions pour mieux comprendre les décisions d'une organisation et les facteurs qui influencent son activité.
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What is Cybersecurity? | From A Business ProfessorToday, we’re tackling a topic that’s on the mind of every company and increasingly every business student: cybersecurity. You’ve seen the headlines about data breaches and hackers, but you might be… Today, we’re tackling a topic that’s on the mind of every company and increasingly every business student: cybersecurity. You’ve seen the headlines about data breaches and hackers, but you might be wondering, what role does cybersecurity play in business education? In this video, we’ll discuss what cybersecurity is, break down its key components, look at real-world instances that show why it’s so important, and explore why business schools are focusing on cybersecurity knowledge for future managers and leaders.
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