Frank Martela & Kim Väisänen: What Really Makes People Happy at Work?
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Researcher Frank Martela and startup investor and entrepreneur Kim Väisänen discuss happiness at work. Topics include what drives employee wellbeing, whether pay now matters more than purpose, why Nordic workers report higher satisfaction, and how AI may affect wellbeing. Key learning points: 1️⃣ Four drivers of happiness at work: a sense of contribution, belonging to a community, work that fits your interests and values, and the freedom to choose how you do it. 2️⃣ Money matters more in uncertain times. With high youth unemployment and "job hugging" on the rise, pay recently topped a Finnish survey of what people value most at work. 3️⃣ Meaningful work helps people cope with hard periods. When work is tough, a strong sense of purpose keeps people going. 4️⃣ Work and home life affect each other. Burnout often hits when people are under pressure both at work and outside it, so leaders need to see the whole person. 5️⃣ How you use AI matters. Depending on how it is used, AI can either increase engagement or add stress, and research on this is only beginning. #nbforum #nordicbusinessforum #nbf
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