Digital Product Discovery and Strategy in EBS
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In this conversation, Business Innovation Lecturer Mart Kikas and Product Leadership Mentor Anna-Liisa Reinson sit down with Marko Rillo, Head of the MBA Programme, to discuss the critical foundation of digital product management: Discovery and Strategy. The discussion explores: Why understanding the "Why" must always come before the "What" or "How". How to differentiate between what users say they want and what they actually need. The systematic steps to validate business ideas before burning valuable development resources. How to conduct a personal competency analysis to intentionally grow your leadership skills. Who this microdegree is designed for and how it fills a critical gap in the technology landscape. Whether you are a technology professional moving into a strategic role, an entrepreneur looking to validate an MVP, or an experienced manager stepping up your product leadership game , this microdegree offers a highly practical, sprint-based approach to mastering the product lifecycle. Learn more and apply: Microdegree "Digital Product Discovery and Strategy": https://www.ebs.ee/en/continuing-education/microdegrees/digital-product-discovery-and-strategy Full EBS Digital Product Management MBA Programme: https://www.ebs.ee/en/university/masters-studies/digital-product-management-mba
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