AI Isn’t Ruining Creativity… Bad Taste Is! | The Recursive Roundtable
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In this episode of The Recursive Round Table, we explore how AI is reshaping music, filmmaking, and advertising workflows. This isn’t a hype conversation. It’s a real look at what actually works, what doesn’t, and why most people are still getting it wrong. Composer and sound artist Emilian Gatsov – Elbi, advertiser and Director of Innovation at OM Group Konstantin Yankov, and film director and video producer Andrey Andonov share their perspectives from across disciplines. We talk about the shift from control to experimentation, why randomness can be a creative advantage, and how AI acts more like a collaborator than a replacement. One key idea stands out: the quality of output is directly tied to the quality of input. 👉 Watch the full conversation and join the discussion. 🎧 Like and subscribe for more episodes of the Recursive Roundtable. Chapters: 00:00 AI music, creativity & randomness 02:23 Intro — The Recursive Round Table 04:06 How AI changed creative workflows 05:08 Do you need experience to create with AI? 07:24 AI as an enabler (not a replacement) 08:54 Structuring ideas with AI 10:23 Filmmaking, storytelling & “sculpting time” 12:17 AI in film production workflows 14:41 AI in advertising: creative vs business 16:28 Real examples of using AI in projects 20:52 Creativity vs efficiency with AI 24:18 AI in client work & agency pitches 29:22 Transparency, copyright & ethics 35:10 AI trailers & proof-of-concept creation 42:02 Jobs, skills & the future of creativity