The Psychology of Risk: Why Insurance Needs Behavioural Science and Agentic AI – Ep. 6
Julkaistu: 29.09.2026
Kategoria: Technology and AI
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Insurance is one of the most emotionally loaded purchases a customer makes, shaped less by pure logic and more by the way people perceive risk, uncertainty, and future benefit. In this episode of EMEA CX Breakroom, our host Kim Johal is joined by Dr. Greg Davies, Head of Behavioural Finance at Oxford Risk, to explore why we see predictable psychological patterns around risk and protection, and how behavioural science and agentic AI together shape how insurers understand, support, and communicate with customers. #InsuranceCX #AgenticAI #BehaviouralScience #CustomerExperience #Insurtech #AIinInsurance #BehaviouralFinance #CXStrategy #CustomerTrust #DigitalTransformation
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