Why WME Sports Head Sees Global Markets Revolutionizing Modern Tennis Sponsorships

On this episode of The Performance Layer, WME Head Max Eisenbud sits down with Forbes to discuss how social media, global market reach, and new sponsor categories are shifting the business of tennis. Eisenbud also discusses his agency's strategy for scouting and developing teenage talent, the role of exhibition matches in expanding the sport's global footprint, and the financial trajectory of both the men's and women's professional tours. 00:00 Evolution Of Tennis Business And Social Media Impact 02:21 Global Sponsorships And Changing Contract Structures 04:41 Challenger Apparel Brands Disrupting The Market 08:42 Early Talent Scouting And Athlete Development 10:18 The Rise And Strategic Value Of Exhibition Events 11:39 Tour Calendar Debates And The State Of Women’s Tennis 15:18 Men’s Tour Competitive Landscape And Future Tech Read the full story on Forbes: https://www.forbes.com/sites/forbesvideo/2025/11/25/the-performance-layer/ Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.