The New Balance Comeback: Behind Their Winning Business Strategy

"A Different Take" — Season 2 launches with the story of New Balance’s remarkable transformation from “dad shoe” to one of the hottest brands in sports and culture. Hosted by Linda Boff, this episode goes behind the strategy that changed how the world saw New Balance. Chris Davis, Chief Marketing Officer & Brand President of New Balance, and Matt Welty, Complex Associate Editor and longtime sneaker journalist, unpack the pivotal moments—from limited-edition collaborations and the rise of sneaker culture to New Balance’s decision to embrace its heritage rather than imitate its competitors. How do you make an “uncool” brand cool without losing what made it authentic in the first place? Welcome to Season 2 of "A Different Take." 0:00 Intro & Background 2:56 The Reputation 6:17 The Turning Point 7:45 What Actually Changed? 12:58 Surprise: They Didn't Hide The Dad Shoe Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.