David Hiller: The Music in the Noise | OMR Festival 2019 | #OMR19
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Beschreibung der Folge
Digital advertising has changed immeasurably. It is not just the technology that has changed, but the flow of assets: once coming from the same repurposed material, but now multifarious, custom delivered and connective creative. With this evolution of digital creative we are seeing an entire plethora of data sources and dynamic variations feed into an ad unit, which in turn can take the form of an audio, video, or 3D container. But is so much choice and potential necessarily a good thing? How do we make sure we’re continuing to tell good stories? In this talk, David Hillier explores the growth and development of creative assets and the best ways to harness them to build powerful advertising experiences. --- Subscribe to our OMR YouTube channel: http://bit.ly/OMRyoutube --- At OMR, we view ourselves as a platform for industry professionals by industry professionals. We bring together players from every corner of the digital marketing stratosphere: marketing makers with global visionaries, head hunters with prime candidates and information seekers with experts. Our range of products includes the annual OMR Festival with 52,000 visitors in 2019, big-name international speakers, stellar networking opportunities and unique industry insights, our German and English-language blogs, our weekly podcasts, monthly reports, jobs portal, and many more. Welcome to the home of Digital Marketing: omr.com --- OMR Festival: http://bit.ly/OMRfestival20 OMR Daily German: http://bit.ly/OMRdaily OMR Daily English: http://bit.ly/OMRdailyEn OMR Podcast: http://bit.ly/OMRpodcast OMR Jobs: http://bit.ly/OMRjobs OMR Facebook: http://bit.ly/OMRfacebook OMR Instagram: http://bit.ly/OMRinsta OMR Twitter: http://bit.ly/OMRtwitter OMR LinkedIn: http://bit.ly/OMR-linkedin OMR Xing: http://bit.ly/OMRxing
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