Business Insider: The Platform Strategy for Global News Brand | OMR Festival 2018 – Hamburg | #OMR18
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Julian Childs is the Managing Director UK and Europe at Business Insider. Sabrina Hoffmann became Editor-in-Chief at Business Insider Deutschland, in October 2016. At OMR18 together they talk about the platform strategy for the global news brand business insider. Julian was Business Insider’s first staff member in London, where he played an active role in expanding the US media market to Europe. In 2015, Axel Springer SE acquired a majority share in Business Insider for a cool USD 450 million. In Europe alone, Business Insider there are seven additions available in a variety of languages. Subscribe to the OMR channel: http://bit.ly/OMRyoutube --- At OMR, we view ourselves as a platform for industry professionals by industry professionals. We bring together players from every corner of the digital marketing stratosphere: marketing makers with global visionaries, head hunters with prime candidates and information seekers with experts. Welcome to the home of Digital Marketing. --- OMR Festival: http://bit.ly/OMRfestival OMR Daily German: http://bit.ly/OMRdaily OMR Daily English: http://bit.ly/OMRdailyEn OMR wöchentlicher Podcast: http://bit.ly/OMRpodcast OMR zweiwöchentliches Video Briefing: http://bit.ly/OMRbriefing OMR Facebook: http://bit.ly/OMRfacebook OMR Instagram: http://bit.ly/OMRinsta OMR Twitter: http://bit.ly/OMRtwitter OMR Xing: http://bit.ly/OMRxing Online Marketing Jobbörse: http://bit.ly/OMRjobs